Friederike Stoffregen is the founder behind the Hamburg-based design studio Studiofrigo, which stands for imaginative, well thought-out & sustainable graphic design, sound art direction as well as minimalist designed stationery.

Visual design allows or even demands to deal with different areas in a new and intensive way, to stay curious and to go through the world with open eyes to make it a more colorful place.

"GRAPHIC DESIGN SHOULD SAVE THE WORLD RIGHT AFTER ROCK 'N ROLL DOES. (- David Carson)

Friederike spent her childhood and youth in Osnabrück until her penchant for aesthetics, shapes & colors, diversity and design brought her to the colorful Hanseatic city on the Elbe.

After studying communication design at the Design Factory International Hamburg, she finally turned her passion into a profession.

Since then, she has been able to gain diverse experience in the fields of culture, advertising, branding, corporate and editorial design, packaging and festival design.

Because of her passion for letters, haptically appealing materials and valuable print products, my focus has been on corporate design/identity, editorial design/typography, packaging and illustration. However, translating this to the web realm is also a big draw for me.

In 2019 she co-founded yoyoka and developed the brand story/visual language. The Hamburg-based start up produces sustainable yoga mats.

https://www.studiofrigo-hamburg.com/